E F K T

EFKT, pronounced as "Effect," stands as a Delta-8 THC company nestled in the vibrant hub of Newport Beach, California. Recognizing the growing popularity of Delta-8, the founders of EFKT were committed to staying ahead of the curve.

EFKT caters to discerning individuals seeking a sophisticated and premium product. In an industry dominated by loud and playful branding, EFKT aspired to stand out. Through numerous iterations, I crafted a new brand identity, encompassing a distinctive logo, a comprehensive branding guide, innovative package design, a revamped website, exhibition materials, and versatile marketing collateral for both print and digital platforms. Additionally, I curated stylish swag and merchandise to complement the refreshed brand.

Role: Art Director, Designer
Branding, Package Design, Web Design, Social Media, Exhibition Design, Marketing